Curver UK, part of the European Plastics Group, first commissioned us to work on a national campaign to increase brand awareness.
This global manufacturer needed to make UK consumers aware that they have an extensive range of plastic goods for the entire home.
We presented the idea that Curver products should be part of the family. They loved this idea, with their head of marketing adding, “Such a simple, yet brilliant idea, I wish that we’d thought of it”.
Wider UK Market
Task: Make potential UK customers aware of the broad range of products that Curver make.
Thinking: Visual that shows an entire home with all the rooms with products throughout.
Work: New product photography taken in a show house and used on an exhibition stand, presentation and marketing materials.
Result: Intense activity at the Exclusively Housewares Show in London from all the major UK store buyers.